Purchasing cryptocurrencies in Sweden is somewhat harder than in the rest of Europe.
The reason for this is that there is currently no exchange with sufficient liquidity that supports cryptocurrency trading against the Swedish krona.
Swedish citizens are thus best of to either convert their krona to euros, and then opt for an exchange such as Coinbase or Kraken, or they can go for P2P or direct cryptocurrency broker, such as BTCX, LocalBitcoins or LocalEthereum.
You can find more P2P or direct cryptocurrency exchanges in our dedicated section.
The benefits are that they are often easier to use than a regular exchange, which may be intimidating for new investors.
The drawback is that the fees are often significantly higher in return.